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Overview
Hawkins & Company is an aggressive, full-service public relations consultancy specializing in B2B marketing and corporate communications.
It is dedicated to helping companies effectively market their goods and services, build their reputation, and communicate with important external and internal audiences. The firm serves a
variety of corporate and related clients throughout the Pacific Northwest, North America and worldwide.
Hawkins Bio
Over the past 25 years, Marilyn Hawkins has worked with a diverse group of corporations and other organizations. Before forming her own firm in 1994, Hawkins was VP/Marketing at The Rockey Company (now Hill & Knowlton/Rockey), which was then the Northwest's largest full-service public relations and public affairs agency. She began her agency career as VP/Public Relations at Sharp Hartwig Advertising.
Hawkins, an accredited member of the Public Relations Society of America, was PRSA Puget Sound Chapter President in 1990 and was named the Chapter's "PR Professional of the Year" for 1999. An established teacher and corporate coach, she served five years as an instructor in the University of Washington's Public Relations Certificate program. Hawkins is a past board member of Marketing Communications Executives International, the Washington Council of AEA (American Electronics Association), PRSA and Big Brothers/Big Sisters of King County.
Agency Services
- PR and marketing program planning
- Media relations and publicity
- New product and service launch
- Crisis communications planning and response
- Internal communications, employee relations
- Communications during labor contract negotiations
- Community relations and corporate sponsorships
- Business special events
- Web content and collateral material
- Multi-media production
- Trade show support
- Executive speechwriting
- Issue-oriented advertising
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Agency/Consultant Review
Hawkins & Company has helped many companies evaluate
their relationships with external agencies - in public
relations, advertising, direct marketing, design and related marcom fields - to determine if they have the right partners. For clients who want to find a new agency, Marilyn Hawkins can coordinate the entire review and selection process. That includes RFP development, candidate recommendations, agency tours, reference checks presentation evaluation and assistance with contract negotiation.
Training Programs
- Media training and interview prep
- Publicity campaign planning, execution
- Marketing PR campaign planning and evaluation
- Business presentation skills
- Effective integration of advertising/PR/direct
response/sales promotion
- Contemporary strategies for employee communications
- Energizing PR writing
Industry Expertise
- Healthcare
- Manufacturing/Industrial
- Real Estate and Construction
- Professional and Business Services
- Financial Services
- Telecommunications
- Biotech/Biomed
- Media
Client Experience
EDS, Korn/Ferry International, Swedish Medical Center, AT&T Wireless Services, Medtronic Physio-Control, Providence Health System, Xerox, The Home Depot, AT&T Broadband/TCI Media Services, Associated Grocers, MCM (Meisenbach), Helly Hansen, Pinnacle Realty Management Company and the John Stanford International School.
Affiliations & Memberships
The agency holds memberships in the Ashland Chamber of
Commerce, the Public Relations Society of America, Marketing Communications Executives International and the Seattle Advertising Federation.
Billing
Hawkins & Company works with clients in three primary ways: on an hourly basis, on a monthly retainer, or under a project bid. Billing arrangements are tailored to meet exact client needs.
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